Social Media Showcase

For the past two weeks, the Winterim Social Media Team (WSMT) has continued to blog, post, and tweet about Winterim 2014 news in order to create a lasting showcase of this year's amazing projects.  Trips to Boston (Cambridge Innovation Center), downtown Groton (Main St. Cafe), and Westford (Five Guys and Panera) have not slowed us down.  All we have needed for our work is wifi and one device (and maybe a plug if you still have an iPhone 3).

While covering the news about Winterim, we have attempted to write two articles for each of the groups so that every group would be well documented. We also made sure to write articles for groups whenever they contacted us, to keep the news as "live" as possible.  Aside from the Winterim Blog, we have also been posting daily on the LA Winterim Facebook, tweeting out information from LA Winterim Twitter, and posting photos from LA Winterim Instagram.

Each article posted to the blog needed to have text, media, and at least one link.  The other most important part of the article is the title. The titles of our articles are what viewers see first, and often may be the only thing they read before judging whether or not to read the article. We spent a good portion of our time thinking of, deleting, editing and laughing over titles. 

On the blog, we are able to track how many times pages have been viewed and where they have been viewed from.  As of today (Friday) at 12:30, we have 7878 total page views.  The page with the most views is:  The early bird gets the... plane? The page with the least view is: Going Under (go ahead and view it now!) With more followers on Instagram and Twitter, and likes on the Facebook page, we have increased the followers and readership of the Winterim material the most in any year.

Mr. Bishop, director of LA communications office, has provided us with feedback throughout the two weeks.  His most recent visit was full of compliments and thanks. He is wholeheartedly impressed with the content being produced and the management of the social sites associated with Lawrence Academy's Winterim program.